One of the most important phases in eco-social entrepreneurship is defining the core idea of the business. This process begins by identifying a meaningful issue and clarifying the type of impact the business hopes to achieve. Students must articulate the problem clearly and determine how their product or service addresses it in an environmentally responsible and socially beneficial manner. A well-defined idea creates a strong foundation for future development.
Refining these ideas requires careful evaluation and creativity. This stage includes analyzing the target audience, researching existing solutions, and identifying what makes the idea unique. Feedback from peers, mentors, and potential users is also valuable for improving the concept. Through refinement, students transform their initial thoughts into clearer, more realistic, and more impactful eco-social business proposals. For further information about this topic, students are encouraged to look the following learning materials provided:
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